privacy policy

Effective December 31, 2021 

Your privacy is very important to us. This Privacy Policy has been provided to explain our practices of collection, use and disclosure of personal information that you provide to us and is part of our Terms of Service. Please read our Privacy Policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your personal information in the course of our business. 

This Privacy Policy doesn’t apply to any third-party websites, services or applications that you may access through our Service. 

When do we collect information? 

  • Communications with Us and Use of Our Websites and Applications 
  • We may collect personal information from you such as email address, when you choose to request information about our Service, register for Lucidly’s newsletter or a program that we may offer from time to time, request to receive customer or technical support, provide us feedback on our Service, or otherwise communicate with us. 
  • We may also collect any information you provide as part of your use of our Services or information that is the result of any reporting, analysis, or any other related information that results from your use of any of our Services. 
  • Registration for our Service 
  • We collect additional information from you such as name, email address, mailing address, and demographic information when you register for our Service, place an order or submit information via our Service. 
  • Payment Information 
  • If you submit payment information as part of your use of our Service, we use a third party credit card payment processing company to collect payment information, including your name, credit card number, billing address, and phone number. In such circumstances, the third party service provider, and not Lucidly, stores your payment information on our behalf. 
  • Automatic Data Collection 
  • We may collect certain information automatically through our Service or other methods of web analysis, such as your Internet protocol (IP) address, cookie identifiers, mobile carrier, mobile advertising identifiers, MAC address, IMEI, Advertiser ID, Game Center ID, and other device identifiers that are automatically assigned to your computer or device when you access the Internet, browser type and language, geolocation information, hardware type, operating system, Internet service provider, pages that you visit before and after using the Service, the date and time of your visit, the amount of time you spend on each page, information about the links you click and pages you view within the Service, and other actions taken through use of the Service such as preferences. 

How do we use your information? 

  • To personalize your experience and to allow us to maximize the delivery of our Services and provide the type of content and product offerings in which you are most interested. This includes, but is not limited to, providing access to your use of and progress through our Services to allow our team to make recommendations and provide other helpful insights. 
  • To improve our websites, applications, and Services in order to better serve you. 
  • To allow us to better service you in responding to your customer service requests. 
  • To send periodic emails regarding your order or other products and your use of our Services. 
  • To follow up after correspondence (live chat, email or phone inquiries). 
  • To provide necessary information to third party vendors who may provide products and services as part of our Services. 
  • To provide results, reporting, and analysis as part of our Services to third parties who provide you access to our Services through the third party’s assigned subscription code(s). 

Do we share with third parties? 

  • We do not sell, trade, or otherwise transfer to outside parties your personal information unless we provide users with advance notice. However, we may provide your personal information to website hosting partners and other parties who assist us in operating our websites and applications or who provide products and services to you as part of our Services. We may also release information when it’s release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property, or safety. 
  • Non-personally identifiable information may be provided to other parties for marketing, advertising, or other uses. 
  • We may provide the results of any assessments you take through our Services to your employer, potential employer, consultants, sponsors, or any third party that provides access and use our assessments through their assigned subscription code(s).  By using their subscription code to access and take the assessments, you consent to us sharing the results of the assessment(s) to the third party who has been assigned that subscription code. The assessment results include, but are not limited to, the assessment scores, any related read outs provided live or through a recording, any reporting, any analysis of the assessment and how it may relate to assessment takers, or any other information related to the assessment and its results. 
  • For all other non-assessment data and information, we may also provide aggregated and non-personally identifiable information and reporting to employers or sponsors (including potential sponsors), consultants of sponsors, and/or any third parties that provide you access to our Services through their assigned subscription code(s) or that otherwise facilitate your use of our Services. 

How do we protect your information? 

  • Our websites and applications are scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to our sites as safe as possible. 
  • We implement a variety of security measures when a user places an order, enters, submits, or accesses their information to maintain the safety of your personal information. 
  • All transactions are processed through a gateway provider and are not stored or processed on our servers. 


Do we use ‘cookies’? 

  • Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the site’s or service provider’s systems to recognize your browser and capture and remember certain information. For instance, we use cookies to help us remember and process the items in your shopping cart. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved Service. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. 

We use cookies to: 

  • Understand and save user’s preferences for future visits. 
  • Compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future. We may also use trusted third-party services that track this information on our behalf. You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. 

Third Party Applications and Tools 

  • We may integrate or use third party applications or tools to assist in your use of our Services, websites, and applications such as Crisp, Calendly, and Stripe.  
  • If you choose to use a third-party tool through our Services, these third parties may place cookies or other tracking technologies on your computer, mobile phone, or other devices to collect information about you as well as may allow us to have access to information about your interaction with those third-party tools and services.  Moreover, if you choose to use these third-party tools, you also understand that we may share your email or other relevant information about you that is required or relevant to enable your use of the third-party tool.  You understand and agree that your interactions with such third-party tools will be governed by the third-parties’ own terms of service and privacy policies, and any other similar terms and Lucidly is not responsible for their privacy practices and your use of those tools is not governed by this Privacy Policy. 

California Online Privacy Protection Act 

  • CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law’s reach stretches well beyond California to require any person or company in the United States (and conceivably the world) that operates websites collecting Personally Identifiable Information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals or companies with whom it is being shared. – See more at: 

According to CalOPPA, we agree to the following: 

  • Users can visit our site anonymously. 
  • Once this privacy policy is created, we will add a link to it on our home page or as a minimum, on the first significant page after entering our website. 
  • Our Privacy Policy link includes the word ‘Privacy’ and can easily be found on the page specified above. 
  • You will be notified of any Privacy Policy changes: 
  • On our Privacy Policy Page 
  • Can change your personal information: 
  • By logging in to your account 

How does our site handle Do Not Track signals? 

  • We honor Do Not Track signals and Do Not Track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place. 

COPPA (Children Online Privacy Protection Act) 

  • When it comes to the collection of personal information from children under the age of 13 years old, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, United States’ consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online. 
  • We do not specifically market to children under the age of 13 years old. 

Fair Information Practices 

  • The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information. 
  • In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur: 
  • We will notify you via email 
  • Within 7 business days 
  • We also agree to the Individual Redress Principle which requires that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors. 


  • The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations. 
  • We collect your email address in order to: 
  • Send information, respond to inquiries, and/or other requests or questions. 
  • Process orders and to send information and updates pertaining to orders. 
  • Send you additional information related to your product and/or Service. 
  • Market to our mailing list or continue to send emails to our clients after the original transaction has occurred. 
  • To be in accordance with CANSPAM, we agree to the following: 
  • Not use false or misleading subjects or email addresses. 
  • Identify the message as an advertisement in some reasonable way. 
  • Include the physical address of our business or site headquarters. 
  • Monitor third-party email marketing services for compliance, if one is used. 
  • Honor opt-out/unsubscribe requests quickly. 
  • Provide an easy mechanism to allow users to unsubscribe. 

If at any time you would like to unsubscribe from receiving future emails, you can email us at 

  • Follow the instructions at the bottom of each email and we will promptly remove you from ALL correspondence. 

Contacting Us 

  • If there are any questions regarding this privacy policy, you may contact us at